Google indexes Accelerated Mobile Pages and present them to mobile users when they search on the main Google SERP. JAmp automatically creates and advertises to search engines an Accelerated Mobile Pages version of your web site contents using a special and specific link submitted through a meta tag.

In 2017, Google focuses on mobile users and their experience. So AMP Pages will be the big trend in 2017. (Words from John Mueller, Webmaster Trends Analyst at Google)

AMP is the future of the web and Google Search, it's a very lightweight version of a webpage that has been stripped of the many elements that cause a regular webpage to display slowly, such as tons of cookies, third-party Javascript, and slow-loading ad networks. This results in a page that loads lightning-fast, which is great for those who are on slower connections or simply don't want to wait for a regular, heavier page to load.
AMP has had a fairly positive reception both from site owners and from users. It's much faster and more streamlined for searchers, especially on mobile devices that tend to be a little bit slower connection-wise.

JAmp main functionalities include:
•Automatic conversion: your Joomla pages are converted on the fly to Accelerated Mobile Pages HTML markup. It supports virtually every extension installed, even if AMP pages should be related to news only. JAmp is able to manage meta data automatically for common components or to be configured so that it can integrate with every third party extension, even with third party systems such as SP Page Builder

•Easy activation: just select for which specific extension and view you want to enable JAmp and it will do the rest. By default it's active for the native content component single article view, but you can easily enable it even for Easyblog post view, K2 article view, Kunena thread view, etc

•Automated submission: AMP links are automatically submitted to Google for indexing from the main canonical page thanks to a special meta tag rel=”amphtml”

•Highly customizable: the plugin can be heavily tuned and customized to integrate better with third-party extensions, you can customize theme, colors, appearance, logo, title and much more, even adding your own custom CSS to pages and including Google Fonts. Moreover it's not needed to setup complex Joomla! overrides for files, because you can easily render additional custom HTML modules if required

•AMP menu: you can choose a normal Joomla! menu module and JAmp will turn it into the specific AMP accordion menu web component. This allows to users to navigate straight to other pages directly from the AMP page they visited

•AMP sidebar: JAmp is able to manage a Joomla! module assigned to the special AMP sidebar component to show/hide contents using a sliding sidebar

•Meta data management: JAmp manages all meta data required by Google to accept and index AMP pages, it's also capable to manage Schema.org, Open Graph and Twitter Card. More importantly each meta image is processed automatically to be resized and to match dimensions required by the AMP protocol so that it will be accepted during the validation

•Social sharing: simply select which social share buttons to include and they will be rendered in a fully AMP-compatible way

•Analytics support: JAmp implements the AMP Analytics component including the Google Tag Manager support simply by providing your Google Analytics web property ID or Google Tag Manager ID

•AMP Lightbox: you can choose to apply an AMP lightbox effect to your images

•AMP Slideshow: thanks to the AMP slideshow web component, JAmp is able to render an advanced and AMP compatible slideshow of images. Just enable it and choose the images folder, JAmp will do the rest

•AMP Youtube: thanks to the AMP Youtube videos feature, you can embed inside your content a special markup to render AMP videos from Youtube

•AMP Ad: allows you to display Ads in your AMP HTML files through special markup

•Google AMP Cache: JAmp ships with full support for the Google AMP Cache that dramatically improves the rendering performance of an AMP page. Thanks to the Google AMP Cache every AMP page is rendered almost instantly

•Powerful exclusions system: to ensure to pass the validation of your AMP pages you may need a configurable system to manage exclusions for HTML elements, plugins, tags, attribute, etc This is how JAmp allows you to integrate with every extension and purify AMP contents so that your pages will validate against the Google AMP test

•User notification: JAmp is able to render a special AMP-compatible user notification message and save the status. It's ideal to implement a dialog to notify users about cookies

•Debug mode: thanks to the debug mode you can quickly test the AMP version of each AMP enabled page and test the validation on the Google AMP Test website. It also previews the AMP page rendering through a mobile emulator window

•Support for Font Awesome: you can embed the Font Awesome styles and include Font Awesome icons in your AMP pages

•Support all SEF URLs: it works with all different SEF working mode of Joomla!, including URL suffix and sh404sef