Prepare your website for Facebook Ads and Facebook Analytics. E-Commerce specific events are fired for WooCommerce and Easy Digital Downloads.

Facebook Conversion API (CAPI events)

Send every pixel event using the Facebook Conversion API (CAPI events). This will recover events lost dues to browser limitations and ad blockers.

The plugin will send each event using the browser and Conversion API, and Facebook will deduplicate the server event if the browser event works. If for some reason the browser event doesn’t work, Facebook will use the Conversion API event.

Track key actions with the Signal event

The Signal event tracks key actions and you can use it to configure Custom Audiences or Custom Conversions. It has a number of triggers that you can identify using the event_action parameter.

Fire your own custom or standard events

Trigger your own events to capture actions that really matter for your business. You will have various triggers.

A common set of useful parameters

All the Facebook Pixel Events on your website will have a common set of parameters, tracking key data that can be used for Custom Audiences or Custom Conversions.

WooCommerce Meta Pixel (Facebook Pixel) Integration

Automatic WooCommerce Meta Pixel (Facebook pixel) configuration with ZERO effort and NO CODING. The events are Dynamic Product Ads Ready, having the required content_type and content_ids parameters. Full Facebook Conversion API (CAPI events) support.

Easy Digital Downloads Meta Pixel (Facebook Pixel) Integration

Automatic EDD Meta Pixel (Facebook pixel) configuration with ZERO effort and NO CODING. Conversion value is tracked, and you can customize the value parameter for each event. All the Dynamic Product Ads events and parameters are implemented. Full Facebook Conversion API (CAPI events) support.

Advanced Matching

Securely send Facebook the data that you have about your customers, like their name, email, phone number or address. This will increase conversion attribution and remarketing results.

Facebook Dynamic Ads for WordPress Posts

You can promote your normal WordPress content using Dynamic Ads. The plugin lets you fire the e-commerce speciffic events on simple blog pages.

GDPR
We have dedicated filters that can be used by developers to disable tracking and we integrate with 4 different “cookie consent” plugins.
WPML Integration

If you use WPML, you can fire different pixels for each language. This feature is part of the Super Pack.
WooCommerce Category Pixel

Fire a Meta Pixel (Facebook Pixel) for each WooCommerce category. This category pixel will get all the e-commerce specific events: ViewCategory, ViewContent, AddToCart, InitiateCheckout, Purchase.
Verify your domain for Aggregated Event Measurement

Easily verify your domain so that you can have full access to Facebook Aggregated Event Measurement features.