The Google Analytics Add-On is available with a Gravity Forms Elite or Nonprofit license. Form conversions. Track newsletter signups, payment completions.

Track form conversions and pagination events in Google Analytics. See how your forms are performing and how your audience interacts with them.

Measure what matters. 

Send form submission and pagination events straight to Google Analytics – understand which forms convert, where users drop off, and what’s working.

The analytics tool you already use 

Google Analytics is the most widely used analytics tool – add form performance data to the insights you’re already tracking.

Better data, better forms 

See how users move through your forms, identify what’s stopping them, and make informed decisions to improve conversions.

Included with Elite and Nonprofit 

The Google Analytics Add-On is available with a Gravity Forms Elite or Nonprofit license.